80% of the world’s data is unstructured

Image source: https://www.igneous.io/blog/structured-data-vs-unstructured-data

Data Silos

While the challenge may sound overwhelming, something almost magical happens, a relevant percentage of unstructured data is produced centrally and can be obtained with relative ease, something that is often almost impossible in the case of structured data, housed in dozens of silos in companies.
Social networks, customer service through messaging channels, SMS, mails, surveys, etc., are housed in just two or three platforms in each company. Be it CRM, social media software, mails, or contact center software.



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